Ad Mediation Platforms in the Middle East
Ad Mediation
App Monetization
Engineering
Summary
Ad mediation platforms help application developers connect with multiple ad networks, enhancing their ad revenue by optimizing ad displays and eCPM (estimated revenue per thousand ad impressions). These platforms act as intermediaries between app publishers and ad networks, enabling developers to manage and maximize their ad monetization efforts.
Key insights:
Purpose: Ad mediation platforms link app developers with multiple ad networks to maximize ad revenue.
Functionality: They optimize ad display and eCPM by managing ad requests and connecting with various ad networks.
Popular Platforms: Notable ad mediation platforms include MParticle, adMost, Fyber FairBid, Google AdMob, ironSource, and TradPlus.
Global Reach: These platforms have significant customer bases and operate in various regions, including the Middle East.
Additional Features: Platforms offer additional features like customer data integration, cross-channel marketing automation, ASO reporting, and support for multiple ad formats.
What is an Ad Mediation Platform?
Ad mediation is a platform used by application developers to connect multiple ad networks to their applications. It serves as an app monetization solution for developers looking to increase their ad revenue.
Ad Mediation platforms aid in maximizing ad display and eCPM (estimate of revenue per thousand ad impressions) by sending ad requests to multiple ad networks, thus acting as a mediator between the app publisher and ad networks. They also allow developers to find ads themselves from networks and advertisers directly.
There are multiple Ad Mediation platforms that are renowned in the Middle East app developer network:
MParticle
Having 4422 customers in 52 countries, MParticle has a significant customer base in the United Arab Emirates. MParticle specializes in Cross-channel marketing automation, customer data integration, and Mobile Analytics as well.
adMost
adMost is also an active ad Mediation router in the Middle East. Apart from Customer service, dynamic reporting, and A/B testing, adMost supports multiple ad formats including banner, medium rectangle, and native.
Fyber FairBid
Fyber FairBid is active in many parts of the globe including the Middle East. It is known for the dynamic features offered including Flat and Auto CPM architectures, dynamic reporting, and A/B testing.
Google AdMob
With over 165k users all over the world, Google AdMob offers its services in the Middle East region. It supports iOS, Android, and Unity platforms. Additionally, AdMob offers distinctive features to users such as Standard and custom ad formats, Flat and Auto CPM architecture, and dedicated customer care.
ironSource
ironSource is a leading business platform that enables mobile app developers to turn their app into a profitable venture. It is known for its features such as ASO reporting, Keyword rank tracking, and keyword research tools.
TradPlus
TradPlus is a leading mediation platform based in China and operates in the Middle East as well. IT provides an advertising funnel channel for app developers to not only see but also optimize the process of ad monetization.
